Note: The sessions below are from the 2018 event. 2019 schedule coming soon!
Dealer Sales & Marketing
The Game-Changer: Facebook AdvertisingAshten Ross | Director of Digital Marketing Evok Advertising
By far the most effective new weapon in dealership marketing, find out how low-cost, high-conversion, super-measurable FB targeted campaigns can help you sell more cars. This session will provide practical insights on how you can use the big data of social media to target your specific audience with pinpoint accuracy.
FCA Driveability in '18: Know More, Sell SmarterLeonard Brown | Mobility Manager Grand Caravan, Fiat Chrysler Automobiles
Join us for FCA's MY 2018 OEM chassis features & benefits series presentation and Q&A featuring Pacifica, Pacifica Hybrid, Dodge Grand Caravan and Dodge Pro Master and updates on FCA's mobility program.
Everybody Rides! Getting the Customer DonePanel Discussion
“Bad Credit? No Credit? No Problem!” …Actually, in the real world, it IS a problem. Join us for a discussion about financing customers with all sorts of different challenges, and how proper deal structure can help you get more deals done – and done right.
Panelists to include: Jill Jeroski, Finance & Insurance Manager, BraunAbility Finance – David Yount, Finance Manager, Brandl Mobility Finance, Marcus Norton, CEO, Liberty Finance Partners, Todd Navarrete, VP of Strategic Development, MobilityWorks
Moderator: Cassy Churchill, Store Manager – M.C. Mobility Systems
Beyond the Conversion: Selling 2018 Fords on FeaturesDwight Phelps | QVM Assessor Ford Motor Company
During this session, Ford Motor Company will provide important product updates for Transit Connect, Transit, & F-150, in addition to "what's new" with the the Qualified Vehicle Modifier Program.
The Pros & Cons of Implementing a Sales CRMCase Study
This unique session will look at both the pain and the gain of adding a sales Customer Relationship Management system to your operations. Hear from dealers who have been through this process as the moderator utilizes real-life case studies to show "before and after" results.
Participants to include: Alison Weber, President, Mobility Transportation Systems; Dan Bussani, CEO, Bussani Mobility Team