Dealer Sales & Marketing

This year’s event was full of great speakers and topics. See the line up below.


Check back soon for the 2020 Dealer Sales & Marketing educational sessions.

  • Auto Mobility & Social: How to Crush It

    Andrew Street | Partner & CEO Dealer OMG

    Andrew is a social media expert with a 100% automotive focus. He will show you how to identify and connect to people with disabilities, parents of children with disabilities, and influencers. He will show you how to have your inventory go through car shoppers' personal mobile news feed, and the simple formula to budgeting your Facebook and Instagram ad campaigns to reach customers frequently and effectively.

  • It's Google's World—We Just Live Here

    Kate Frost | President Kate Frost Inc.

    Kate Frost, social superhero, website warrior, advertising aficionado and NADA presenter will share a digital marketing overview that talks about the importance of your Google business listing (accuracy of information, offers, pictures, responding to reviews), website (inexpensive or free platforms and what information you should include), email marketing (frequency, offers) and social media platforms that are the most important and relevant to your business.

  • Influencer Referrals & Strategy...Partnerships That Click

    Panel Discussion

    Lead generation is the lifeblood of any sales effort, but the question is - what works? Tap into the cumulative wisdom and experience of this marketing intelligensia panel and discover the most effective ways to connect your store with local influencers.


    Charlie Treadwell – VMI

    Dawn McCool – Superior Van & Mobility

    Monique McGivney – Ability Center

    Chris Paczak – MobilityWorks

    Russ Newton – Howell Ventures, Ltd.

  • Case Studies: How to Actually Sell More Vehicles

    Aaron Gardner | Director of Consumer Channel Performance BraunAbility

    This session's title is pretty bold, but Aaron will back up the bravado with multiple case studies. Experience real-life examples of CRM implementation success stories and discover how the right CRM can create sales funnel visibility, help measure staff sales efforts & more.