OPENING GENERAL SESSION
The Power of Purpose | Roy Spence, GSD&MOctober 1, 2022 | 5:00–6:00 p.m.
Roy and his partners built GSD&M into a marketing, advertising, and idea machine. Flying with Herb Kelleher, founder of Southwest Airlines. Riding with Sam Walton, founder of Walmart. Driving with BMW and The PGA TOUR. Plowing with John Deere. Defending freedom with the United States Air Force. Donating time and talent to create compelling Public Service Awareness ads to mobilize goodwill to help people in the moments that matter the most like Katrina, the earthquake in Haiti and, the terrible floods in Baton Rouge.
Spence co-founded GSD&M and helped create numerous iconic campaigns including, Don’t Mess with Texas. Along with Haley Rushing, Roy co-authored the Wall Street Journal bestselling book, “It’s Not What You Sell, It’s What You Stand For: Why Every Extraordinary Business is Driven by Purpose.” Spence shared and explain his life’s mantra, “Don’t Do Mild” in work or life; follow your dreams, follow your passion and follow your purpose.
As Spence writes, “Purpose is a reason for being that goes beyond making money-and it almost always results in making more money than you ever thought possible.” Especially during times of great economic uncertainty, purpose is the key to creating and maintaining a high-performing organization, deserving just as much attention as strategy, execution, and innovation.
COLO GENERAL SESSION
It's Not Personal—It's Generational | Karen McCulloughOctober 2, 2022 | 5:30–6:30 pm
Karen McCullough is a nationally known keynote speaker and expert on change, generational opportunities, and workforce trends. Karen helps organizations cut through the generational biases and get back to reality by leveraging their team’s strengths, enriching the work environment, and driving better results.
It is time to overcome traditional and emerging stereotypes and begin thinking about how your organization can leverage those differences to be more innovative and to begin matching the energy of the individual with the energy of the organization. Harness Karen’s expertise to help you learn how to lead and succeed in a multigenerational workplace.
CLOSING GENERAL SESSION
Auto Mobility & the Supply Chain: What's the Forecast?October 3, 2022 | 12:30–2:00 pm
The collective livelihoods of all of us in this industry are tied directly to this answer. This panel will take a deep dive into relevant minivan economics (RU/RV, Sienna, Odyssey), preowned VIO, fleet forecast, and the impact that our specific industry has on used vehicle value indices.