Innovation & Technology

Why Aren't We Doing That? The Low-Hanging Fruit of Digital Marketing

Dave Lemmon Dealer OMG

Your customers are on Facebook and Instagram every day. Discover the three ads and audiences every store should be running to succeed. PLUS: Google My Business is the strongest marketing channel introduced in the last decade, and it is 100% free. Learn how to make it work for you.

Pimp My Ride: Accessible Self-Driving Vehicles

Dr. Rory Cooper Human Engineering Research Laboratories (HERL), University of Pittsburgh

The inestimable Dr. Cooper is back, and here to give you the inside scoop from Pitt's Human Engineering Resources Laboratory. Learn about little-known advances in vehicle autonomy, user priorities and how designers are enhancing the entire trip experience.

QAPx vs. DocuTrack—What's Right for You?

Paul Musso Adaptive Driving Alliance

QAPx, the digital solution for administering QAP, is rolling out nationwide to NMEDA members in 2021. But DocuTrack is also approved for the administration of QAP. Come listen to the pros and cons of each solution and figure out what's best for your store.

All attendees will be eligible to win a Samsung Tab A7 Lite tablet and case. Test your smarts and you could also win a Samsung Galaxy Watch4. Both will be given away at the end of the seminar!

Record Profits, Empty Lots: Making Sense of the Inventory Shortage

PANEL DISCUSSION

Doug Hadden of ACV Auctions will start this session with a data-driven analysis and forecast of vehicle values and availability. Doug will then lead an auto mobility-specific, deeper dive inventory discussion with expert panelists from our industry.