Dealer Sales & Marketing

We had a great time in Charlotte!

Check out the education sessions that were available at the 2022 show.

  • True Story: My Best Influencer Event EVER


    Back and in effect, our ever-popular Influencers Panel will invite you to forget about stats, graphs and ivory tower theories for a minute to focus on actual success stories from real-life events. You'll come away convinced - if they can do it, so can you.

    Dawn Dodson – Superior Van & Mobility
    Lenny Ovadia – Ability Center
    Tammy Phipps – Driver Rehabilitation Center of Excellence

    Monique McGivney – BraunAbility

  • Why Aren't We Doing That? The Low-Hanging Fruit of Digital Marketing

    Dane Saville SearchLab Digital

    There are many strategies and tactics that help businesses connect their products and services with local consumers actively seeking their products. The ones that will capture that low-hanging fruit include relevant website content and local SEO; this session will cover best practices and insights to help you begin your own digital marketing journey.

  • How Are They Doing That? Capitalizing on NMEDA's Social Success

    Stephanie Morando EVOK Advertising

    Not to flex, but your association is killing it on social. 165,000+ followers on FB with posts regularly topping 10k views, and triple digit growth on LinkedIn. Stephanie will teach you how your store can directly leverage our success to get your own social blowing up.
    PLUS: Case studies of actual NMEDA dealers doing their own simple video on social, and how you can do the same.

  • The Millionaire Next Door: Shocking Secrets of the Rental Department

    Katie Harkness, Accessible Vans of America | Nicole Bryson, FT Mobility

    A lot of smart people (Like Katie & Nicole) believe rentals are an undervalued profit center in our industry. This session will dig deeper than revenue; you'll discover the power of depreciation, the ideal selling point, and the best way to leverage rentals to create fresh used inventory.