Level Up Live

  • Level Up Live

    Live Sessions on the Exhibit Hall Floor

    February 21, 2026 12:30–3:00 pm | February 22, 2026 9:00–11:00 am |

    Level Up Live brings timely, high impact conversations straight to the exhibit hall.
    These short sessions spotlight industry experts sharing insights on trends, standards,
    technology, and business strategies shaping automotive mobility today. Each session is designed
    to be informative, practical, and easy to drop into between meetings on the show floor.

    Saturday

    12:30 PM to 2:30 PM

    12:30 PM
    The Rental Advantage
    Presented by Katie Harkness
    Discover how innovative rental programs can become your dealership’s next profit center.

    1:00 PM
    Funding
    Presented by Gerhard Schmidt
    An overview of the art and science of funding and why doing it right matters for long term success.

    1:30 PM
    New Standard for WTORS
    Presented by Bill Belson
    Get up to speed on the upcoming harmonized SAE J2249 and RESNA WC 18 standards, what they mean for wheelchair tie down and occupant restraint systems, and why compliance is critical for NMEDA members and client safety.

    2:00 PM
    What’s New at Toyota
    Presented by Scott Nunez
    A look at the latest technology developments in Toyota mobility solutions.

    2:30 PM
    Update on ADAS
    Presented by David Freeman
    Key updates on Advanced Driver Assistance Systems (ADAS) regulations and what they mean for mobility professionals.

    Sunday

    9:00 AM to 10:30 AM

    9:00 AM
    New Standards for Hoists
    Presented by Bill Belson
    An overview of the new SAE J2930 hoist standard and its impact on NMEDA dealers, including what manufacturers really mean when they say “compliant to J2930.”

    9:30 AM
    The Power of NMEDA
    Presented by Russ Newton
    A practical walkthrough of the tools and resources every member should be using.

    10:00 AM
    Protecting Your Company (and/or) Assets
    Presented by Patrick Denobrega
    Are you deliberately creating or taking on your next insurance claim? Learn how to better protect your business and assets.

    10:30 AM
    VA Program Updates
    Presented by Shawn Richmond
    Navigating change: how recent VA policy updates impact mobility providers.