Things don't always go according to plan, but there's a lot we can learn when they don't. Hear candid challenges experienced across the industry, explore how small breakdowns or missed handoffs can create bigger issues, and discover practical ways to keep the process, and the customer experience, on track.

AI is making it easier than ever to create social content, images, videos and marketing ideas, but easier doesn't always mean better. In this fast-paced session, we'll look at where AI creative goes wrong, why so much of it starts to look and sound the same, and how you can leverage AI without sacrificing your brand or creativity. We'll break down real-world examples, share practical ways to get better results from today's AI tools, and put it all to the test with a live AI Creative Challenge.

You don't have to be a political insider to make a difference. Hear firsthand from dealers who have opened their doors to elected representatives, built relationships, and advocated for veterans, VA issues, and the mobility industry. Learn practical grassroots strategies for making your voice heard and helping policymakers understand the issues that affect your business and the people you serve.

One cyberattack can bring your dealership to a standstill, putting revenue, operations, and customer trust at risk. Join this timely session to explore the growing technology (AI) enabled threats targeting mobility and automotive dealers and discover practical ways to identify, manage, and transfer cyber risk. Leave better prepared to protect your business and stay in the driver's seat before a hacker takes the wheel.

When traditional funding stalls, mobility deals stall. This panel will provide a clear collaborative strategy for leveraging non-profit partnerships. Discover how to identify local charities, stack grant funding to multiply every dollar contributed, and accelerate multi-source funding to move inventory efficiently.

NEMT is a growing area of transportation that presents new opportunities for mobility businesses. This session will feature a panel of industry professionals offering their perspectives on the NEMT market and business model. Attendees will gain a better understanding of how NEMT operates, the financial opportunities it presents, and practical considerations for determining how their business can tap into this growing market.

From first contact to vehicle delivery, repetitive tasks, scattered information, and missed follow-ups can slow a dealership down. Through practical dealership examples, see how AI can reduce busywork, surface what needs attention, and strengthen communication and follow-through. Leave with a framework for putting AI to work in your own dealership, one useful workflow at a time.

Unlock new growth opportunities in one of the mobility industry's fastest-growing markets: home accessibility. Discover how adding stairlifts, vertical platform lifts, and home elevators can open new revenue streams, strengthen customer relationships, and position your dealership as a go-to partner for aging in place. Explore the potential to grow your business while helping customers live more independently in the homes they love.

Stop losing billable hours to broken processes. A limited workforce requires maximum operational leverage. This interactive session introduces tactical metrics, including capacity utilization and 90-day rolling averages, to accurately measure shop performance without demoralizing your team. Walk away with a blueprint to track the right data, restructure workflows, and steadily increase output per technician.

The VA and the political landscape in 2027 will have a direct impact on mobility dealers and the veterans they serve. This session will explore what's ahead for VA policy, reimbursement, payment, and advocacy, and how NMEDA is working to address the issues that affect your business. Attendees will learn how policy changes and NMEDA's advocacy efforts can help protect revenue, reduce business challenges, and create opportunities for growth.

Customers are turning to AI assistants and AI-powered search to research mobility solutions before they ever contact a dealer, which changes how brands and products get discovered, compared, and chosen. This session explores how to evolve your marketing playbook for this shift, while keeping a human-first approach. You'll leave with practical steps to make your dealership visible and trusted in AI-driven search.